Recommendation on Hiring an External Advertising Agency Research Proposal

Recommendation on Hiring an External Advertising Agency - Research Proposal ExampleThe recommendation is to hire an external denote agency to mitigate the risk associated with a failed advertising. The company is on a limited budget because it is still a start-up company. XYZ Company can remedy this mar by resorting to a Limited-Service Advertising agency whereby some of the advertising function such as preparedness and strategic functions may require XYZ Companys great involvement. Unlike in a full-service advertising service where the company only(prenominal) need to state its objective, Limited Advertising Agency would require greater involvement (http//adworld2020.blogspot.com/). XYZ would assume a greater responsibility for the strategic function of the campaign which is advantageous to the company because it can include inputs which are a in truth valuable aspect of the campaign since the company knows best its market. In effect, XYZ Company will have the best of both worl ds in this approach because its inputs will be guided by a paid that would help determine if the formulated strategy will work or not. Thus, a $15,000 advertising budget for a limited service advertising would suffice. Limited-Service Advertising agency is more appropriate for XYZ Company for a variety of reason. Limited-Service Advertising agency is an advertising agency that supplies only one or two basic services such as creative advertising but will also provide strategic planning service (http//adworld2020.blogspot.com/). Hiring a Limited-Service Advertising agency is more appropriate for XYZ Company to mitigate the risk in advertising. Hiring a Limited-Service Advertising agency will reverse an advertising failure due to lack of expertise. The company cannot afford this mistake because it is still a start-up and therefore, it would be best for the company if it will hire professional ad agencies which have records of the high degree of success in raising consumer awareness.